Web and Content Strategy Product Manager

Fitch Solutions is currently seeking a Web and Content Strategy Product Manager based out of our London office.

Fitch Solutions is a leading provider of insights, data and analytics. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities. Its analysts, lawyers, journalists and economists offer in-depth views on credit markets/risk and individual credits, ESG, developed and emerging markets, and industry sectors. Fitch Solutions is part of Fitch Group, a global leader in financial information services with operations in over 30 countries. Fitch Group is owned by Hearst.

By becoming a part of the Fitch Solutions team, you will join a group of colleagues delivering critical data, insightful research, and comprehensive analytics that empower clients to make informed decisions. You'll work in a dynamic environment where innovation is encouraged, and collaboration is key to developing solutions that address the evolving needs of global markets. With a portfolio of best-in-class, award winning brands, we offer you the opportunity to advance your career while contributing to a company known for its expertise and commitment to excellence.

About the Team  

The Web and Content Strategy Product Manager is responsible for driving the strategic vision, improvements, and updates of our website to enhance user experience and drive business objectives. This role involves coordinating with multiple departments, managing stakeholders and ensuring the successful implementation of web initiatives through effective testing and optimization.

How You’ll Make an Impact: 

• Support on building a strategic vision for our websites that align with overall business goals.
• Identify opportunities for innovation and improvement to enhance user engagement and satisfaction.
• Set clear objectives and KPIs for website initiatives, with relevant benchmarks
• Ensure the website supports broader marketing and brand strategies.

Website Improvements & Content Strategy:

• Lead the planning and execution of website enhancements, focusing on strategic improvements that drive business objectives and elevate the user experience.
• Identify and prioritize areas for improvement, including design, content, usability, and functionality, to ensure the website effectively supports marketing and branding goals.
• Develop a comprehensive content strategy that aligns with business objectives and resonates with target audiences, enhancing brand positioning and conversions
• Collaborate with cross-functional teams to produce high-quality, cohesive content that supports marketing campaigns
• Continuously evaluate and refine the content strategy through regular performance reviews and feedback loops, adapting to changing market dynamics and audience needs.
• Identify opportunities for collaboration and partnership across businesses to leverage complementary strengths and drive mutual growth.
• Collaborate with designers to create visually appealing and user-friendly interfaces that align with the latest industry trends and user expectations.
• Work closely with developers to implement advanced features and technologies that enhance site performance and scalability.
• Partner with content creators to deliver engaging and relevant content that resonates with target audiences and supports conversion goals.
• Ensure that updates are aligned with SEO best practices to improve visibility and search rankings.
• Monitor industry trends and competitor activities to keep the website competitive and innovative.

Data & Analytics:

• Collaborate with cross-functional teams to develop and maintain real-time dashboards that provide comprehensive insights into website performance.
• Leverage web analytics tools to collect and analyze data, ensuring metrics are aligned with business objectives and key performance indicators (KPIs).
• Use data-driven insights to inform strategic decisions and optimizations that enhance website functionality and user experience.
• Regularly review and interpret analytics reports to identify trends, opportunities, and areas for improvement, providing actionable recommendations to stakeholders.
• Prioritize a user-centric approach by integrating user feedback and behavioral data to refine and personalize website interactions.

Testing & Optimization:

• Work with Data lead to implement A/B testing and other optimization strategies to continually improve website performance and align with business objectives.
• Utilize specialized testing tools to design, execute, and monitor experiments, ensuring accurate measurement of outcomes.
• Collaborate with analytics teams to interpret test results, transforming insights into actionable strategies for website enhancements.
• Analyze data to assess the effectiveness of changes and make data-driven decisions aimed at optimizing user experience and engagement.
• Continuously refine testing methodologies to enhance accuracy and reliability, fostering a culture of experimentation and innovation.

Cross-Functional Collaboration & Stakeholder Management:

• • Work closely with marketing, technology, design, and other departments to coordinate efforts and ensure alignment with broader company initiatives.
  • Facilitate communication and collaboration among teams to achieve project goals.
  • Build and maintain strong relationships with key stakeholders to understand their needs and priorities.
  • Communicate project updates and gather feedback to ensure stakeholder alignment with clear project timelines.
  • Foster a culture of open communication and knowledge sharing to facilitate collaborative efforts and maximize the value of partnerships.

You May be a Good Fit if:

• Strong stakeholder management skills
• Utilizes data-driven insights for informed decision-making
• Effective team player
• Experienced in leading projects
• Skilled in web-related project management
• Identifies opportunities for improvement
• Uses data to guide decisions
• Familiar with Contentful
• Proficient in Jira
• Experienced with both Google Analytics and Adobe Analytics
• Knowledgeable in wireframing and conducting usability testing

What Would Make You Stand Out: 

• WordPress
• Figma
• Adobe XD
• Sitespect/Optimizely

Why Choose Fitch: 

• Hybrid Work Environment: 3 days a week in office required based on your line of business and location
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law. 

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