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Director of Marketing, Fitch Ratings Research & Data

Requisition ID:  46561
Business Unit:  Fitch Solutions
Category:  Marketing & Communications
Location: 

New York, NY, US

Date Posted:  Jun 4, 2024

Fitch Ratings Research and Data is seeking a forward-thinking Director of Marketing to lead initiatives for our Fitch Ratings Research and Data team. Based in our New York or London office, this role emphasizes top-of-the-pipeline marketing capabilities and reports directly to the Head of Marketing for Fitch Solutions.

 

What We Offer:

 

  • An excellent chance to join a high-growth business where innovation and results are at the forefront of our culture.
  • Opportunity to work in a center of excellence alongside dedicated teams in Marketing, Sales, and Product.
  • Opportunity to lead a team while developing and implementing strategies for top of the funnel growth.

 

We’ll Count on You To:

 

  • Spearhead the development and execution of top-of-the-pipeline marketing strategies focused on demand generation, database marketing, and nurture campaigns.
  • Understanding data analysis to identify trends, patterns, and opportunities for optimization.
  • Utilize advanced marketing automation tools like Marketo to execute impactful lead generation campaigns, including email marketing, nurture, and drip campaigns.
  • Champion the use of data-driven insights to optimize marketing campaigns, focusing on key performance metrics to enhance lead quality and increase conversion rates.
  • Create multi-channel marketing campaigns that effectively attract and engage target personas, ensuring optimal use of content and resources to reach key markets.
  • Maintain a strong alignment between marketing strategies and sales objectives to drive measurable business outcomes.
  • Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
  • Manage marketing ROI meticulously, ensuring transparency and accountability in marketing spend against budget.
  • Understand and support our sales channels; develop internal tools (cheat sheets) and external collateral (brochures, videos, infographics).
  • Lead as a player/coach by nurturing and coaching a marketing team that is accountable, resourceful and collaborative

 

What You Need to Have:

 

  • Bachelor’s degree in marketing, finance, or a related field.
  • 10+ years of experience in a B2B marketing role, preferably within financial services or financial technology.
  • Proven expertise in demand generation, email marketing, and executing nurture and drip campaigns.
  • Proven track record as a marketing leader with ability to lead through influence and overcome barriers
  • Proficiency in using marketing automation tools Marketo and Salesforce systems.
  • Strong analytical skills with a demonstrated ability to link marketing activities to business outcomes.
  • Experience working cross-functionally with various marketing teams to coordinate campaigns from end to end.
  • Experience managing marketing budgets, allocating and optimizing spend across tactics, and forecasting results.
  • Excellent communication skills, both written and verbal.

 

What Would Make You Stand Out:

  • Innovative thinker with a track record for translating strategic thinking into actionable growth strategies.
  • Demonstrated success in collaborating with sales teams to enhance the entire lead generation process.
  • Exceptional strategic marketing skills.
  • A meticulous attention to detail and a proven ability to manage marketing efforts at each stage of the funnel effectively.
  • Monitor industry trends and stay up to date on new technologies and techniques.

 

Why Fitch?

At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.

Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.

We are building incredible things at Fitch and we invite you to join us on our journey.

 

Fitch Solutions is a leading provider of insights, data and analytics. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities.  Its analysts, lawyers, journalists and economists offer in-depth views on credit markets, credit risk, ESG, developed and emerging markets, industry sectors and individual credits. 

 

For more information please visit our websites:  

www.fitchratings.com | www.fitchsolutions.com | www.fitchlearning.com

 

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch Group is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

 

FOR NEW YORK ROLES ONLY: Expected base pay rates for the role will be between $170,000 and $190,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors.  Base pay is one part of Fitch’s total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, long-term incentives, and other benefits sponsored by Fitch. 

 

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Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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